- AI Case Acquisition for Personal Injury
Booked PI cases on your calendar. Before the big firms pick up.
CaseFlowOS is the AI case acquisition system for Personal Injury firms. We guarantee 10 qualified consultations in your first 90 days, or we work for free until you hit it.
Trusted by personal injury, criminal defense, and family law firms.
The PI Problem
In PI, the first call wins the case. Most firms are losing that call.
You're losing accident victims to bigger firms with 24/7 intake.
The mega-firms have full intake teams answering at 11pm on a Sunday. You don't. The accident victim calls three attorneys after the ER trip. The one who answers signs the case.
A $200K case shouldn't go to voicemail.
The average PI case is worth $30K to $300K+ in contingency. A single missed call can be a six-figure loss. And the call almost always comes after hours, when no one's at the desk.
Your Google Ads are bringing in tire kickers.
Standard Google Ads in PI are saturated and expensive. Local Service Ads with the Google Verified badge convert at roughly 3x the rate, but most firms aren't running them correctly. We are.
Learn more →
- THE AI ENGINE
Three AI components. One unified system. Built to fill your PI calendar while you focus on cases.
1
Lead Generation
Paid traffic managed by AI that learns daily. LSAs convert roughly 3x better than standard Google Ads. We run both, pay only for verified leads.
2
AI Website
A website built to rank on AI search. Engineered for SEO, GEO, and AEO. When prospects search for an attorney, AI search engines surface you first.
3
AI Agents
AI agents that answer every call and web chat in seconds. Qualifies the prospect against your criteria, then books directly into your calendar. 24/7.
2 Rings
Average response time before AI picks up a new lead
+34%
Increase in qualified consultation bookings, 90-day average
$0
Per qualified lead once the system reaches steady state
- The Math
One extra PI case per year pays for the entire Core+ tier.
Conservative average PI case value: $50,000 in contingency. Core+ annual investment: $57,464 all-in. Break-even: 1.2 cases per year. Our target: 30 to 50 additional qualified consultations per year.
$50K
Average case value
1
Case to break even
30+
Target qualified consultations per year
- investment
Pricing built around where your firm is today.
Core
Case Generation Only
SETUP
$4,500
MONTHLY
$1,997
WHAT YOU GET
Google Ads, powered by Claude
LSAs, powered by Claude
AI conversion agents
Core+
AI Foundation
SETUP
$9,500
MONTHLY
$3,997
Everything in Core, plus
AI Website (SEO + GEO + AEO optimized)
Press releases for authority building
Backlinks for AI search optimization
Dominance
Market Leader Play
SETUP
$15,000
MONTHLY
$7,997
Everything in Core+, plus
Google Maps SEO
Full organic SEO content engine
Aggressive linking strategy
$1,500 setup $497 mo
CaseFlowOS Reception
Just want a receptionist replacement? Voice AI + Message AI agent, no ads, no lead gen. For solo attorneys with one practice area and one service area.
A note on media budget
CaseFlowOS pricing is what you pay us. Your media budget is paid directly to Google for Local Service Ads and Google Ads. Recommended starting budget for personal injury: $4,000 to $5,000/month. Major metros typically run $8,000+/month. We'll calibrate during the audit.
The CaseFlowOS Guarantee
"10 consultations, in your first 90 days. Or we work for free until you hit it."
*Guarantee applies to Core, Core+, and Dominance packages.
FAQ's
How is this different from a marketing agency?
CaseFlowOS is infrastructure, not a service. The AI agents work 24/7. The website ranks on its own. The ad accounts get optimized daily by AI. We're not running tactics for you. We're running a machine that books your calendar.
What counts as a "qualified" PI consultation?
Active injury or accident, in your jurisdiction, pre-screened for case viability (clear liability, insurance coverage), and the prospect shows up to the consultation. We define qualified together with you before the system goes live.
How fast do we see results?
Voice AI and Message AI typically go live in 14 to 30 days after contract signing. LSAs typically start producing qualified calls within the first 30 to 45 days. Full system maturation happens around day 90. We guarantee 10 qualified consultations in your first 90 days, or we work for free until you hit that number.
What if we don't get the 10 consultations?
We work for free until you do. That's not marketing language. It's contractual.
Can we hold off on LSAs and just run the Voice AI?
That's what Reception is for ($497/month, no lead gen). Full Core requires the LSAs and Google Ads because the components reinforce each other. If you want just the AI agents, start with Reception.

- REAL RESULTS
Real PI cases booked. No receptionist.
Ben Hutson runs a PI practice. He knew the first attorney to call back usually signs the case. He didn't want to hire a $60K receptionist to chase that. Here's what happened when CaseFlowOS went live.
"It strikes me as kind of an obvious thing that every lawyer should have at their disposal."
Ben Hutson · Board Certified Attorney